Seattle’s LGBT chamber of commerce launched the website Travel Gay Seattle last week to reach and attract LGBT travelers to Seattle, and the press release included this quote from corporate partner Alaska Airlines:

“We work hard to provide all our customers with genuine and caring service, and invite travelers to experience what we call ‘Alaska Spirit’,” said Glenn Johnson, Alaska Airlines’ chief financial officer and executive vice president. “We are proud to partner with the GSBA [Seattle’s gay business group] and others to showcase the hospitality and diversity you’ll find in our hometown.”

Well, heck. Wouldn’t it be great to see Alaska Airlines bring some of that LGBT-friendly ‘Alaska Spirit’ home to Alaska… you know, the hometown they’re named after. Wouldn’t it be great if they sponsored an Alaska GLBT travel site… or were a sponsor of Alaska PrideFest, like they sponsor Seattle Pride? Seems they should support something gay in Alaska, if they’re going to brag about the ‘Alaska Spirit’ of diversity.

Because, really, what’s the point if Alaska Airlines only supports the ‘Alaska Spirit’ of diversity outside of the state of Alaska?